Journal of Apicultural Science

Channels of honey distribution

Journal of Apicultural Science. Volume 46, Issue 1, Pages 85-91, ISSN (Print) 1643-4439
Poland is self-sufficient with regard to honey supply. In the European Union countries domestic production covers only 50% of the demand, the rest being imported. In Poland, imports account for 15% and exports for 4% of the locally produced honey. There are two principal channels of honey distribution: channel 1 - producer - buyer and channel 2 - producer - wholesale outlet - buyer. Direct purchase from the beekeeper is the simplest system. In Poland, the majority of honey is sold using that system, from 41.9% to 83.6% depending on apiary size. Direct purchase from the beekeeper accounts for 74% of all retail honey sales. This method of purchase is most frequently used by educated middle-aged persons in small towns and villages. Young persons buy honey in shops and elderly people purchase honey on farm markets. On farm markets weight by container of sold honey is greater than in the shops. From 4.7 to 31.7% of apiary-produced honey is sold to wholesale outlets. Most of that honey goes to private retail outlets. There was an increase in the proportion of variety honeys, buckwheat honey and linden honey being most popular.
honey, sales, distribution channels
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